How Burak Basel Evaluates New Market Entry Decisions

Every geographic expansion decision is, at its core, a judgment call: does the opportunity in this market justify the cost and complexity of entry, given everything else the firm could do with the same resources? Burak Basel has developed a structured approach to this question that reflects hard experience across multiple market entries. The evaluation […]

The Training Culture That Sets Grit Marketing Apart

Training is everywhere in direct sales, but not all training is equal. Utah-based Grit Marketing has invested in building a training culture that goes beyond scripts and objection-handling frameworks to develop the whole person—confidence, resilience, communication, and the kind of self-awareness that turns good salespeople into truly exceptional ones. That investment is visible in the […]

Jazwares Under Judd Zebersky Licenses, Acquisitions, and Scale

Jazwares did not become the fourth-largest toy company in the world by accident. The path Judd Zebersky charted ran through a disciplined licensing strategy, well-timed acquisitions, and a manufacturing foundation that most competitors lacked. Zebersky spent months learning toy production in Chinese factories before he launched the company in 1997, and that background gave Jazwares […]