Unilever’s Michael Polk: The Key to Successful Marketing
In the realm of successful marketing campaigns, innovation, not invention, is the driving force. Michael Polk, president of Unilever United States, emphasized this notion in his recent keynote address at the Wharton Marketing Conference. Polk, who oversees iconic brands like Dove, Axe, and Q-Tips, believes that it is all about coming up with “dislocating ideas” […]