Michael Polk: Innovating Through Dislocating Ideas
Michael Polk, president of Unilever United States, emphasizes the significance of innovation in driving successful marketing campaigns. Under Polk’s leadership, Unilever has achieved remarkable progress by focusing on “dislocating ideas”—concepts that disrupt and redefine industry norms. Polk’s approach can be seen in the Dove “Campaign for Real Beauty.” This initiative challenged traditional beauty standards and […]